10 Ways to Increase Your Sales on Depop in 2023

Are you a frustrated online seller struggling to make it big on Depop? If yes then you don’t have to get frustrated anymore because we bring you this ultimate Depop selling guide in which we will reveal 10 ways you can increase your sales on Depop.

So say goodbye to all the useless efforts that you were putting in to make a few sales and hello to a thriving online Depop shop that has buyers begging for more. From finding items that are in demand and listing them to planning a competitive pricing strategy that also makes you profit, we will discuss the best strategies with you so that you can make more money on Depop in 2023.

10 Simple Ways to Increase Your Sales on Depop

1- Prefer Listing Items That Are Trending & In Demand

To make sales on Depop, you should first understand your customer base, which primarily consists of Gen Z individuals with a keen sense of drip fashion.

To cater to their preferences and maximize your chances of success, it’s advisable to prioritize listing items that are currently trending and in demand.

Stay updated with the latest fashion trends by following influencers, fashion bloggers, and popular brands embraced by Gen Z.

This will help you identify the styles, patterns, and designs that are resonating with your target audience.

By aligning your inventory with their tastes, you can increase the likelihood of attracting their attention and enticing them to make a purchase from your Depop shop.

Remember, the Gen Z audience is known for their desire to stay ahead of the fashion curve, so listings trendy items that lie in categories like streetwear, vintage, designer, and funky fashion will significantly boost your sales on Depop.

2- Price Your Items Smartly

Pricing your items smartly is a crucial strategy to boost your sales on Depop. When it comes to setting prices, it’s essential to find the sweet spot that attracts buyers while ensuring profitability for yourself.

Start by researching similar items on Depop to gauge the market value and competition. Consider factors like brand, condition, rarity, and demand.

Pricing too high may deter potential customers, while pricing too low might undervalue your items. So strike a balance by taking into account your costs, desired profit margin, and the perceived value of your products.

Moreover, you can consider offering occasional discounts or offers that can entice buyers and create a sense of urgency. Regularly reassess your pricing strategy to stay competitive and maximize your sales potential.

3- Optimize Your Listings for Searches

To optimize your listings for searches on Depop and increase your sales, it’s essential to provide detailed information about your items. When crafting your listings, make sure to include all the necessary details that allow potential buyers to visualize the item just by reading the description.

Include information such as the type of item, style name, style type, fabric composition, patterns, colors, and measurements. By providing comprehensive and accurate information, you can increase the chances of attracting the right buyers who are specifically looking for what you’re selling.

In addition to the item details, take advantage of Depop’s features to maximize visibility. Fill out all the drop boxes provided by Depop and make sure to use all five hashtags allowed.

To find trendy and relevant tags, browse the Depop Explore Page or use a hashtag generator. Using popular and targeted hashtags helps your listings appear in searches and increases the likelihood of potential buyers discovering your items.

4- Take Professional Product Photos

You can’t increase your sales on Depop without taking professional product photos. The marketplace encourages modeling your items as buyers want to see the style and the life behind each piece.

You can consider asking your friends or siblings to help with modeling if you can’t afford to hire a professional model. Moreover, you can opt for flat lays, where you arrange your items in an appealing manner.

Using either model photos or flat lays will give potential buyers a clear idea of how the item looks. Experiment with different backgrounds and styles, whether it’s vibrant or funky, to make your photos stand out.

In addition, if you have the resources available, consider creating product videos. Videos can provide a more immersive experience and give buyers a better sense of the item’s appearance and quality.

5- Prevent Your Shop from Dying by Listing Items with Consistency

When selling on Depop, always emphasizes the importance of maintaining a consistent listing schedule to avoid stagnation in sales growth on Depop.

By adding new items daily on a regular basis, sellers can appease the platform’s algorithm and increase exposure for their listings.

Consistency in listing not only keeps your shop active but also helps to attract potential customers and maintain their interest.

6- Refresh Your Listings Daily

The only way you can attract buyers on Depop is to stay visible and for that, you need to find ways to keep your listings visible.

One effective strategy to achieve this is to refresh your listings daily. When you refresh an item, it moves to the top of the search feed, granting it higher visibility and exposure.

This simple action can have a significant impact on your sales growth, as it ensures that your items are constantly in front of potential customers.

To refresh a listing, you just need to select the item, click “edit,” and then “save.” This quick process instantly bumps your item and increases its chances of being seen and purchased.

7- Don’t Charge A Shipping Fee Separately

Cutting through the ferocious competition of Depop is a challenge for many sellers in 2023. However, they can drive more sales if they offer free shipping to their buyers on purchases.

According to Depop, listings with free shipping experience sales that are 90% faster than those requiring a separate shipping fee to pay.

As a seller, you can capitalize on this by adjusting your selling price slightly to accommodate the shipping cost and offer free shipping to your buyers.

By eliminating the barrier of a separate shipping fee, you create a more enticing and seamless shopping experience, ultimately boosting your sales on Depop.

8- Engage with Buyers So That They Return to You Again

Engaging with buyers is one of the most important aspects of selling on Depop. With its loyal buyer base, Depop provides a unique opportunity to build lasting relationships with customers. By effectively engaging with your buyers on Depop, you can encourage them to return to you for future purchases.

One way to enhance their shopping experience is by being open to negotiation offers. Buyers appreciate sellers who are willing to negotiate prices, as it gives them a sense of involvement and value. Moreover, offering fast shipping ensures that buyers receive their purchases quickly which further enhances their satisfaction.

Another aspect to consider is sustainable packaging. With growing environmental concerns, using eco-friendly packaging materials demonstrates your commitment to sustainability and resonates with conscious buyers.

9- Respond to Comments & Messages Instantly

Responsiveness is key to success. When it comes to increasing your sales on Depop, one simple yet effective strategy is to respond to comments and messages instantly. By doing so, you demonstrate your attentiveness and commitment to customer service, which can go a long way in building trust and closing deals.

Whether it’s addressing a question about product details or negotiating a price, timely responses can make all the difference. Even if you can’t reply immediately, strive to get back to them within the day. This shows that you value their interest and are dedicated to providing a positive shopping experience.

To ensure prompt communication, it’s crucial to keep your notifications on whenever you have an active listing. Being alerted to comments and messages allows you to respond quickly, keeping your buyers well-informed and increasing the likelihood of a sale.

10- Cross-List Your Depop Listings On Other Marketplaces

If you feel that there are not enough buyers on Depop for a unique item that you are selling then you can consider listing the same item on other online reselling marketplaces like Poshmark, eBay, and Mercari.

Now, you might be thinking that I don’t have time to create listings on other platforms and do promotions.

Well, you can automate the listing process using the Crosslisting app that enables you to connect four marketplaces (Depop, Poshmark, eBay, and Mercari) and cross list the listings on each other.

So for instance, if you have a listing on Depop that you want to cross post on Poshmark then you simply have to connect both your seller accounts in your Crosslisting app, and with just a few taps, an identical listing of your Depop listing will be on Poshmark.

You can even make changes to your listings if you want to before cross posting them to any other platform.