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How Many Etsy Shops Can You Have

how many etsy shops can you have

Are you already a seller on Etsy and feel like you need to open another Etsy account but not sure if that’s possible?

If yes then in this blog we will explain to you how many Etsy shops you can have. Moreover, we will discuss why there is a need to create a second shop on Etsy and what to consider before opening another Etsy shop.

So without further ado let’s begin:

Can You Have Multiple Etsy Shops?

Yes, you can have multiple shops on Etsy. In fact, you can run as many Etsy shops as you wish. There is no limit by Etsy about how many shops a seller can create. So you can open a second shop on Etsy or even more, but make sure you have enough time to manage them while making your buyers satisfied and happy.

Why Create a Second Etsy Shop?

You Want to Sell Globally and Reduce Shipping Costs

Creating a second Etsy shop can be a smart move, particularly if you’re aiming to sell globally and want to save on shipping costs. Shipping fees are a significant factor affecting both a store’s profitability and customers’ purchasing decisions. By creating separate shops catering to different geographic regions, you can significantly reduce shipping costs and make your buyers’ experience better.

you want to sell globally and reduce shipping costs

For instance, if you have an Etsy shop based in the US, offering free shipping is a powerful incentive you can offer to your US buyers. However, extending this offer to buyers from other countries like Canada and the UK won’t be financially viable due to varying shipping rates and longer shipping times. Creating a second shop for international buyers allows you to implement region-specific shipping strategies, such as offering flat-rate shipping or free shipping.

Moreover, different regions may have distinct regulatory requirements and consumer protection laws. For example, European Union (EU) sellers must comply with the General Data Protection Regulation (GDPR). Having a separate Etsy shop for EU buyers will enable you as a seller to tailor these policies and practices accordingly, ensuring compliance with local regulations and increasing trust among buyers.

You Want to Start Selling in a New Niche

Imagine you have a shop on Etsy where you sell handmade jewelry. You’re doing really well, but you have this amazing talent for making pottery too. You realize there’s a whole bunch of people who might want to buy your pottery, but they might not be interested in jewelry.

you want to start selling in a new niche

So, instead of mixing everything up in one store, you might want to open a second Etsy shop just for your pottery. This way, you can focus on each niche separately and make it easier for buyers who love pottery to find your stuff without having to wade through all your jewelry listings.

It’s like having two different shops for two different types of things you’re good at making!

You Have Lots of Items Listed and Managing them is Hard

As your Etsy business grows, managing a large number of listings can become a little overwhelming. If you think that your Etsy shop is bursting at the seams with items ranging from candles to clothing, it might be time to create a new account.

Creating a second shop on Etsy enables you to organize your listings more effectively, making it easier for buyers to find what they’re looking for and for you to plan and manage your inventory more effectively.

In addition, when you have an Etsy shop cluttered with product listings, it’s difficult to manage their promotions and sales.

You Want a Separate Shop to Sell Digital Products

When you sell things on Etsy, like handmade crafts or vintage items, it’s all about having a good match between what you sell and who wants to buy it. But sometimes, you might want to sell something different, like digital products such as printable planners and wall art.

you want a separate shop to sell digital products

Creating a second Etsy shop for these digital items makes it easier for you to target a niche audience. Moreover, it keeps things organized and helps people find exactly what they’re looking for without getting mixed up with your other stuff. So, having a separate Etsy shop for digital products helps you focus on each type of product and makes the shopping experience better for your buyers.

Things to Consider When Creating Multiple Etsy Shops

Shop Name

Your shop name is essentially your brand identity on Etsy. So it should be memorable, unique, and reflective of the item you’re selling. Take the time to brainstorm and research to ensure that your shop name stands out and resonates with your target audience.

Inventory Management

Managing inventory across multiple shops can be challenging, but it’s important for ensuring smooth operations. Implement a system, such as a spreadsheet, to track inventory levels across all your shops. Regularly update and reconcile inventory to avoid overselling or stock shortages.

Product Offerings

Define a clear and focused product strategy for each of your Etsy shops. Having a niche or specialty can help attract and retain buyers who are looking for specific items. Additionally, a focused product line makes it easier to manage inventory and track finances effectively.

Customer Service

Consistent and excellent customer service is essential for building a strong brand reputation. Develop a customer service strategy that can be implemented across all your shops on Etsy. This includes fast responses to inquiries, resolving issues efficiently, and going above and beyond to satisfy buyers.


Launching a new shop(s) requires effective marketing to generate visibility and attract buyers. Develop a comprehensive marketing strategy that encompasses various channels such as social media, email marketing, and Etsy’s advertising options. Be sure to allocate a budget for marketing expenses and track the effectiveness of different strategies to optimize your efforts.

Benefits of Having Multiple Etsy Shops

Cater to a Niche Audience

cater to a niche audience

Having multiple Etsy shops helps sellers diversify their listings and reach different niche audiences. By creating separate shops dedicated to specific niches, Etsy sellers can tailor their products, branding, and marketing efforts to cater to the unique preferences and interests of each audience segment. This targeted approach leads to increased visibility and sales within that niche market, as buyers are more likely to find items that meet their specific needs and interests.

Diversify Your Business

If you have more than one shop, you can sell a wider variety of things. For example, if you sell candles in one shop, you could also sell handmade soaps in another. This means more products for buyers to choose from and more chances for you to make sales.

Try Out New Ideas

try out new ideas

With different shops, you can experiment with pricing and how you promote your products. Maybe you want to try lower prices in one shop to see if it attracts more buyers. Or maybe you want to test out new ways to advertise your products. Having multiple shops lets you do these tests without affecting your other shop’s sales.

Drawbacks of Having Multiple Etsy Shops

It’s More Time-Consuming

Managing more than one Etsy shop takes up a lot of time. You have to handle things like listing new products, answering buyer questions, and keeping track of orders for each shop separately. It often gets overwhelming!

You Need Multiple Email Addresses

you need multiple email addresses

Since each Etsy shop needs its own account, you have to use different email addresses for each one. This means you have to remember multiple logins and passwords, which can be a hassle.

Add Up Costs

Running multiple Etsy shops can get expensive. Besides the regular Etsy fees for each sale, there’s also the option to pay for an Etsy Plus subscription, which costs $10 a month per shop. Plus, if you use extra tools or services to help manage your shops, those costs can add up too.

How Can I Open a Second Etsy Shop?

Opening a second shop on Etsy is pretty similar to how you created your first one. However, the important thing to remember is that you’ll need a new email address to create your new Etsy account.

Step 1:

To start, you’ll need to create a new email address. Then, go to Etsy’s website and sign out of your current shop or use a different web browser. For example, if you usually use Safari, try opening Etsy in Chrome or Edge. Click on “Sign in” and then click “Register” to create a new Etsy account using your new email.

Step 2:

Once you’ve registered, check your new email inbox for a confirmation email from Etsy. You’ll need to verify your email before you can proceed.

Step 3:

Now, you need to turn your new Etsy account into a seller account. Go to the “Your Account” menu in the top right corner and click on “Sell on Etsy.”

Next, follow the same steps you did when you created your first Etsy shop, like setting up your preferences, choosing a shop name, listing products, and adding Etsy Payments to your shop.

Lastly, you need to connect a bank account to your Etsy shop when setting up your billing options.

How Can I Manage Multiple Etsy Shops?

Managing multiple Etsy shops requires careful time management since you can’t handle them all at once in the Shop Manager. Instead, you have to log in and out of each shop separately. Here’s how you can manage multiple Etsy shops:

Use the Etsy Seller App

Download and install the Etsy Seller app on your smartphone as it lets you handle notifications and messages from multiple Etsy accounts without constantly logging in and out. You can also manage orders and edit listings, though it’s a bit limited compared to the desktop version.

etsy seller app

Use Different Web Browsers

Log in to one Etsy shop using one browser, and log in to another shop using a different browser (like Firefox, Safari, or Chrome). This way, you can manage both shops simultaneously and even compare products side by side. Don’t forget to bookmark your shops and enable cookies to stay signed in.

Hire a Virtual Assistant or Outsource Tasks

If you’re selling a lot on Etsy then consider getting some help. You can outsource tasks or hire a VA to manage one Etsy shop while you focus on growing the other one.

Frequently Asked Questions (FAQs)

Q: Can you open multiple Etsy shops with the same email?

A: No, you can’t open multiple Etsy shops with the same email. Each shop requires its own unique email address for registration. However, you can always free up an email address for a new shop by changing it to another email if needed.

Q: Can you have two Etsy shops with the same name?

A: Once a shop name is already taken, it can’t be reused, even if the shop is closed. So, no, you can’t have two Etsy shops with the same name.

Q: Can I use the same bank information for my Etsy shops?

A: Yes, you can use the same bank information for your Etsy shops if you sign up for Etsy Payments. This includes using the same credit card for seller registration and linking the same bank account.

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